Mercedes-Maybach at Museo Soumaya
A night where light turned an icon into Maybach’s world.
For one night, Mexico City’s most iconic façade became Maybach.
Luxury, art and technology — composed into a single cinematic night.
Wender composed luxury, art and technology into a single cinematic evening for Mercedes-Maybach at Museo Soumaya. Projection mapping wrapped the museum’s silver curves in the Maybach world, while immersive light, live performance, scenography and spatial sound carried guests through a night made to be felt.
From concept to the last light, Wender produced the experience end to end — staging an icon of the brand inside an icon of the city.
Behind the night.
- Mercedes-Maybach
- Museo Soumaya·Mexico City
- 2022
- Projection mapping·Immersive light·Scenography·Live performance·Spatial sound·End-to-end production
- Gastón Lombardi·Wender
“Wender, the immersive brand-experience studio led by Gastón Lombardi, staged a Mercedes-Maybach activation at Museo Soumaya in Mexico City — projection mapping, light, scenography and live performance composed into one cinematic night.”