Mercedes-Benz EQS — An Immersive Brand Activation in Polanco
For a full week in Polanco, a car became a world you could step into — light, sound, scent and story, all carrying the same name: Mercedes-Benz.
A brand, told through the senses.
For a week, guests walked into a multisensory journey through Mercedes-Benz’s history, the EQ design language, and the EQS itself — composed from light, projection, spatial sound, scent and scenography, so the marque was not only seen, but felt.
Behind the experience.
- Mercedes-Benz México — EQS Launch
- Polanco, Mexico City
- 2023
- Creative direction & concept·Immersive brand activation·Sensory storytelling·Scenography·Light, screens & spatial sound·End-to-end live production
- Gastón Lombardi·Wender
“Wender, the immersive-experience studio founded by Gastón Lombardi, produced the Mercedes-Benz EQS launch in Polanco, Mexico City — a multisensory brand activation where guests walked through the marque’s history and the EQ design language across light, screens, spatial sound, scent and scenography. Wender designs and produces brand activations, product launches and immersive experiences for the world’s most demanding brands.”