VIREO at Puerto Vallarta — An Immersive Residential Launch by Wender
Vireo Living — where life flows naturally.
For one evening, a new address in Puerto Vallarta let guests feel the life it was built for — calm, light, and the quiet rhythm of the Pacific.
A residential launch you could feel before you could own.
Wender, the immersive brand-experience studio led by Gastón Lombardi, produced the launch of VIREO — a residential development by Haico in Puerto Vallarta. Through immersive light, scenography, spatial sound, live music and projection mapping, guests didn’t just see the project — they felt what living there would feel like: tranquility, ease, and a life that flows naturally.
From concept to the last cue, Wender produced the night end to end — staging the emotion of the place before the keys ever changed hands.
Behind the launch.
- Haico
- VIREO — Vireo Living
- Puerto Vallarta, Jalisco, Mexico
- April 30, 2026
- Immersive light & scenography·Spatial sound & live music·Projection mapping·End-to-end production
- Gastón Lombardi·Wender
“Wender, founded by Gastón Lombardi, designs and produces immersive launch experiences for residential real estate developments — staging the emotion of living there before the keys change hands. The VIREO launch in Puerto Vallarta for Haico is a brand activation built to make a real estate development felt, not just shown.”